Who and why is buying and selling on „deal-of-the-day servers”

This thesis deals with the performance of the currently very popular discount sites, called "slevomaty". Origin of these sites were inspired by American Groupon.com server. They are analyzed from the perspective of customers who are buyers and dealers whose products are offered at a discount. The practical part of this work is examined using quantitative methods (using correlation analysis), whether the purchasing decisions of customers on these servers are rather impulsive than based on rational thought. On the basis of the results author finds the consumer purchase decision on the discount sites well-founded. Qualitative analysis was performed by comparing the discount servers with FashionDays.cz server. It answers the question: "How are the discount sites presented from graphical and architectural point of view?" The result of this analysis is the finding of low usability of the discount servers as a "back door" through which traders would be able to offer its prestigious products to new customer segments